People are always asking how I got into the fashion industry.  In a way, I was always in it. Growing up in Coconut Grove, Florida, all I ever wanted was to have my own line and own my own store.  I’ve always loved making people feel great about the way they looked and discovered that I had a real eye for distinctive, flattering, and functional clothing, and for finding just the right look for anyone I meet.  I always make sure to dress someone so that their style reflects their individual personality while making a statement. 

My own personal style is totally free of rules.  I love putting things together that maybe shouldn’t go together.  I go out of my way and scour a place until I find that perfect piece that I can’t live without.  I only buy what I love and always make sure to get something that I’m not going to be sick of the next day. 

With a background in designing my own jewelry line, “Jenna White” (as seen in Henri Bendel, Fred Segal, Searle etc.), public relations, representing numerous high end fashion lines, taking art and design classes and by pretty much being a professional shopper, I opened Jenna White in May 2006 at the age of 24. I was originally just going to open a jewelry boutique along with a couple of handbag and accessory lines.  However, I surrendered to my love of all fashion and incorporated about 80 various small high end designers into the store. 

In April of 2011, after 5 years in our current location we are finally expanding to a bigger and better location right on Sunset Drive.  I have narrowed down our clothing lines so that I can buy deeper into the designer collections that i really believe in.  i’ve also become completely obsessed with finding the most insane jewelry lines out there, so we will have everything ranging from a $100 gift/quick treat to about $30,000 in precious jewels.  Get ready because our new space is amazing!!!

Jenna White has been named, “The Best Trend Setting Boutique 2007” by the Sun Post, along with being noted in some of the hottest fashion publications and television segments such as WWD, Deco Drive, Travel and Leisure, Lincoln Road Magazine, Lucky, DailyCandy.com, Miami Herald, and Elle.

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